Psychology and Branding
Walk down the street and see a living gallery full of bright colors, quippy messages, and eye-popping displays. To stay ahead of the competition, brand agencies utilize many design and copywriting tools- and scientific research- to connect brands with the right consumers.
NeuLine Health Blog
Clinical trials: How do medications reach the patient population?
The process of researching and understanding any disease requires those researching the disease to have a strong grasp of the scientific process. This is why researchers go through extensive academic training followed by apprenticeships in the laboratory or field where they can begin to consolidate their fundamental understanding of the subject combined with the on-the-ground training.
Neurological Birth Defects
Neurological birth defects occur when there is damage to the fetus or the nervous system fails to develop properly during pregnancy.
Why do we still not understand why humans need to sleep?
Just about any problem in biology can be reduced to two fundamental questions related to natural selection and evolution: How does this process affect our ability to survive and how does this process affect our ability to reproduce? For some problems, such as trying to understand why bats might have developed the ability to fly, or why male birds are more colorful than females, or why humans walk on two legs, these questions related to survival and reproduction relatively easily frame the answers.
Have a Mindful New Year
The New Year is an opportunity for a fresh start in life. New Year, New You, and similar phrases trend around this time of year, but what that looks like will be different for everyone. Depression runs rampant over the holiday season and into the new year, making preparing for the year that much more difficult. Whether you’re looking forward to a peaceful year or a stressful one, here are some tips to help you prepare while caring for your mental health in the process.
Neuromarketing
Neuromarketing, sometimes called consumer neuroscience, is the study of the brain to predict and manipulate consumer behavior. It includes evaluating advertising and branding to understand how customers react subconsciously and their purchase decisions without testing specific ads or materials. Its study has increased in recent years as technology and its potential for marketers has grown.
Why do we still not understand what causes Alzheimer’s?
There are two answers to the question of why we don’t yet fully understand Alzheimer’s. The simple answer is that the brain is remarkably complex, it’s the primary organ for cognition thus making investigation into the organ risky, and also research into the brain and mind are, relatively speaking, nascent fields. The more nuanced answer provides context into those stipulations. Alzheimer’s — a neurodegenerative form of dementia — is a condition with a constellation of symptoms that result from damage to the brain so there is nothing to be said about Alzheimer’s without first discussing what some call “the most complicated object in the universe,” the brain.